ATTO Technology Showcases Storage Solutions for the Media and Entertainment Industry

Exhibiting High Performance Data Connectivity at Inter BEE 2010

Amherst, NY (November 4, 2010) — ATTO Technology, Inc., a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments, will be showcasing its extensive line of storage connectivity products for demanding digital media applications at the Inter BEE conference and exposition. Held at the Makuhari Messe, Tokyo, Japan, the show runs November 17 through the 19th.

Featured alongside distribution partner ASK, hall 8, booth 8311, ATTO will be featuring their latest product offerings, including Celerity 8Gb/s Fibre Channel Host Bus Adapters, FibreConnect™ 8Gb/s Fibre Channel Switches, the FastStream™ SAS/SATA RAID Storage Controller with 8Gb/s Fibre Channel connectivity to SAS/SATA storage, and ExpressSAS® 6Gb/s SAS/SATA RAID adapters. In addition, the Blackmagic booth will also feature ATTO products.

ATTO has continually proven why they are the leader in the media and entertainment market with successful component integration involving a variety of end-users. ATTO's Celerity Fibre Channel HBAs were used in conjunction with Adobe® Creative Suite® Production Premium software to provide HD video for Madonna's Sticky and Sweet Tour and made it possible for Starz Animation, Toronto, Canada to double their bandwidth when creating the motion picture, “9”. Express SAS/SATA and RAID HBAs were used by Advanced Audio Rentals to produce 96 tracks of 24-bit audio for the soundtrack to James Cameron's box office smash, “Avatar.” The cards also made it possible for Jade Productions to edit nine streams of 3D multi-cam footage in real-time for the Dave Matthews Band's first 3D concert film.

Throughout the show, ATTO will be showing why selecting HBAs and controllers makes a difference in the performance of audio and video production applications. All ATTO products incorporate Advanced Data Streaming™, a proprietary technology designed to manage latency by providing controlled acceleration for smooth data streaming to maintain the highest consistent performance. Also available is DriveAssure™ technology helps reduce management time by eliminating the need to replace storage drives prematurely and CacheAssure™ technology protects cached information without battery power.

“Our patented technology meets the high performance streaming demands of the media and entertainment industry,” said Wayne Arvidson, senior director of sales and marketing at ATTO Technology, Inc. “We look forward to showing why we are the power behind the storage and the leader in storage connectivity solutions for this market.”

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For over 30 years, ATTO Technology, Inc. has been a global leader across the IT and media & entertainment markets, specializing in network and storage connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works with partners to deliver end-to-end solutions to better store, manage and deliver data. Working as an extension of customer’s design teams, ATTO manufactures host adapters, network adapters, storage controllers, Thunderbolt™ adapters, and software. ATTO solutions provide a high level of connectivity to all storage interfaces, including Fibre Channel, SAS/SATA, iSCSI, Ethernet, NVMe, NVME over Fabrics and Thunderbolt.  ATTO is the Power Behind the Storage.

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