ATTO Partners with JB&A As Value Added Distributor

JB&A to help expand ATTO’s channel network, train and certify partners and offer value added services to help partners ensure success.

Amherst, NY (August 13, 2014) - ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for more than 25 years, today announced that it has signed a new channel distribution agreement with JB&A Distribution, the well-established experts in media management and IP video distribution. JB&A will distribute ATTO's complete portfolio of products that supports the ever increasing demands of higher resolutions, multiple formats and complete integration with a company's IT infrastructure in order to create and monetize content. JB&A's strategic initiatives combined with its established channel network will help ATTO expand its market reach and strengthen its presence in North America.

"We are excited to represent the recognized leader in storage and network connectivity for the media market and the only company that can support the entire content creation and revenue chain, from workgroup to enterprise," said Jeff Burgess, JB&A CEO. "Their market-proven product innovations enhance our existing portfolio and add additional value to our digital media and video management and distribution solutions."

ATTO's growing portfolio of certified, tested and market proven products, which includes the new Thunderbolt™ 2 Desklink Devices, FibreBridge®™ 7500 Storage Controllers, ExpressSAS®™ HBAs and RAID Adapters and Celerity™ Gen 5 Powered Fibre Channel line of products, will be immediately available through JB&A's growing network of solution providers.

Since 1996 JB&A has focused on building trusted relationships with its technology partners, by creating end-to-end media management and IP video distribution solutions for video professionals. In collaboration with both technology manufacturers and resellers, JB&A is able to customize end-to-end workflow solutions to meet the evolving needs of the media and broadcasting industries throughout North America.

As ATTO's distribution partner, JB&A will provide value-added services and conduct focused channel development including solutions training, certifications, systems design and architecture, implementation support and services. In addition, this new partnership will actively support ATTO's expanding Accelerate™ Partner Program, offering resellers a higher level of engagement that incorporates qualified and certified solutions with industry leading workstation, server and storage application providers.

"We are pleased to be working with a highly focused distribution partner like JB&A, as they bring ATTO products to their growing portfolio of solution providers," said Jeff Marks, director of worldwide channel sales at ATTO Technology, Inc. "JB&A's technical expertise, specialized capabilities in media asset management solutions and creative go to market approach will help ATTO further extend its leadership in the video industry."

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For over 30 years, ATTO Technology, Inc. has been a global leader across the IT and media & entertainment markets, specializing in network and storage connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works with partners to deliver end-to-end solutions to better store, manage and deliver data. Working as an extension of customer’s design teams, ATTO manufactures host adapters, network adapters, storage controllers, Thunderbolt™ adapters, and software. ATTO solutions provide a high level of connectivity to all storage interfaces, including Fibre Channel, SAS/SATA, iSCSI, Ethernet, NVMe, NVME over Fabrics and Thunderbolt.  ATTO is the Power Behind the Storage.

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Contact: Richard Root
ATTO Technology, Inc.
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