Sep 08, 2014
Amherst, NY (September 8, 2014) – ATTO Technology, Inc., the recognized leader in powering high-performance audio and video workflows, will showcase the latest solutions that support the ever increasing demands of higher resolutions, multiple formats and full integration with a company's IT infrastructure, at the International Broadcasting Convention (IBC) in Amsterdam, The Netherlands, September 12 through September 16 in the RAI Exhibition and Congress Centre, Hall 7 Stand F.41. ATTO's extensive line of storage and network connectivity solutions will also be seen in over 50 workflow demonstrations throughout the show floor of the industry's top manufacturers, who look to ATTO products as the enabling technology that maximizes the performance of their storage solution.
"This business is about monetizing content. As larger percentages of that content are viewed on a wide variety of devices, at higher and higher resolutions, being able to support this varied workflow, as well as seamlessly integrate into enterprise-level IT infrastructures is essential." said Wayne Arvidson, vice president of marketing and channels at ATTO Technology, Inc. "As a result, the demand is increasing for faster storage and network connectivity, more integrated asset management, and support for virtualized and big data infrastructures, all of which ATTO is demonstrating in our stand, and via the 50 plus solution partners we have on the show floor. These presentations, coupled with our extensive partner network, are a perfect example of why the media and entertainment industry consistently relies on ATTO to produce high-performance solutions for their entire enterprise."
Today's workstation-based applications are evolving and demanding more sophisticated, feature-rich storage solutions. These high-end professional environments require multiple users to share access to large amounts of storage while maintaining the high throughput performance rates required for the rich media and content applications they serve. Digital media professionals are driving the needs for more sophisticated configurations, which require multiple users to share a "pool" of storage for continuous access to large amounts of data. As a result, multiple workstations are needed to access storage, and rely on fragmented storage solutions that don't fulfill the high-availability, high-performance demands of digital media applications in shared SAN environments. ATTO will highlight its solution in a demo to this very demanding problem with MultiPath Director™, a feature rich driver found in Celerity™ Fibre Channel host bus adaptors (HBAs) that, when paired with enterprise class storage systems, provides a completely redundant, high-performance storage solution for workstation applications in digital video, audio and content-creation environments. MultiPath Director is the only storage connectivity solution that allows you to manage multiple paths between Linux®, Mac® and Windows® workstations and servers to connect directly and perform real time editing on enterprise class storage. This high- performance collaborative workflow solution keeps digital media content available in real time for multiple users and allows for significant gains in productivity, minimal downtime and uninterrupted access to enterprise-class storage.
ATTO's Celerity Fibre Channel 16Gb Gen 5 powered HBAs are the industry's first quad channel card, which deliver the highest bandwidth and lowest latency available in the market, as well as reliable and scalable connectivity with twice the maximum throughput of previous solutions. They address the needs of workflows including capture, edit, content management and distribution with extremely fast, efficient and reliable data transfers. In addition to MultiPath Director, Celerity HBAs include ATTO's exclusive Advanced Data Streaming (ADS™) technology which manages latency in real-time environments for the smoothest data streaming and best-in-industry data transfers, eliminating dropped frames and re-rendering. When combined with ATTO's FibreConnect™ 1600 series, which include the 16Gb Fibre Channel switches, it creates a complete SAN connectivity solution with high-bandwidth, low latency and the lowest power consumption in the industry. FibreConnect switches are engineered to deliver smooth and reliable data transfer over a SAN for mission critical applications, such as video streaming and virtualized environments.
Another live demo will stream 4K through the new ATTO ThunderLink® FC2162, a Thunderbolt™2 desktop device that connects Thunderbolt-enabled workbooks and workstations to a Fibre Channel SAN. The newest extension of the Desklink Device family, features the latest revolutionary I/O technology from Intel®. With transfer speeds at 20Gb/s, ATTO's Thunderbolt 2 ThunderLink® Desklink Devices are ideal for the creative professional who needs access to external storage and networks for I/O demanding applications, including 2K, 4K, 3D and ultra-high-definition video post-production workflows. To ensure cross-compatibility, ATTO Thunderbolt 2 products have multiple operating system, port and driver options, enabling users to preserve their existing Thunderbolt investments and maintain compatibility with multiple platforms. ADS Technology provides the fastest, most consistent time-to-data, delivering best-in-industry aggregate bandwidth and predictable data transfers for high performance applications or mobile platform users. ThunderLink® Desklink Devices provide Thunderbolt to Fibre Channel, SAS or 10GbE connectivity, enabling all-in-one systems and mobile computing platforms access to 16Gb or 8Gb Fibre Channel SANs, storage devices, Ethernet networks and iSCSI storage at unprecedented speeds. ATTO ThunderStream® Desklink Devices add RAID technology, creating a robust and embeddable RAID controller for professional and prosumer storage applications. In broadcast and media, lost content means missed deadlines and surpassed budget limits. ThunderStream® protects critical data in the event of a drive failure and provides class-leading performance with an easy to use graphical user interface.
Also on display in the ATTO booth will be:
"For over 25 years, ATTO has been the leader in powering every facet of high-performance audio and video workflows and has revolutionized workflows in media &entertainment from creation to delivery." added Arvidson. "With even more partners than ever demonstrating ATTO enabled solutions, this year's IBC gives visitors the opportunity to experience first-hand why ATTO is the premier choice for infrastructure solutions in the media and entertainment industry."
For a complete list of ATTO's IBC partners or to see a live demo, please stop by ATTO's booth in Hall 7, Stand F.41 or visit www.attotech.com/IBC. Follow ATTO on Twitter @ATTOTechnology for updates throughout the show.
Download the ATTO Press Kit for IBC 2014: http://www.virtualpressoffice.com/kit/r6m2Purchase ATTO's entire portfolio of connectivity solutions through leading Resellers, System Integrators, the Apple Store and the ATTO Web Store. Learn more: /howtobuy/
Purchase ATTO products through leading Value Added Resellers, System Integrators and the ATTO Web Store. Learn more: www.atto.com/howtobuy/
Follow ATTO on Twitter, LinkedIn, Instagram and Facebook (@ATTOTechnology).
For 35 years ATTO Technology, Inc. has been a global leader across IT and media & entertainment, specializing in network and storage connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works with customers and partners to deliver end-to-end solutions to better store, manage and deliver data, often as an extension of their design teams. ATTO manufactures host adapters, SmartNICs, storage appliances and controllers, intelligent bridges, Thunderbolt™ adapters, and software. ATTO solutions provide the highest level of storage connectivity performance for Fibre Channel, SAS, SATA, iSCSI, Ethernet, NVMe and Thunderbolt. ATTO is the Power Behind the Storage.
All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.
Contact: Richard RootATTO Technology, Inc.Contact ATTOPhone +1 (716) 691-1999 x285Fax: (716) 691-9353
Subscribe to our official newsletter ATTO Connections!