ATTO Goes to Inter BEE in Japan.

The reach of ATTO has no bounds, exemplified by our presence in Japan this month for Inter BEE 2018. Held by the Japan Electronics and Information Technology Industries Association, Inter BEE 2018 is a large exhibition of audio, video and communications not unlike the NAB show in Las Vegas and IBC in Amsterdam.

Inter BEE will take up all eight halls at Makuhari Messe near Tokyo November 14-16, 2018. What lends to the size of Inter BEE is that it is jointly held with Digital Contents EXPO 2018, which, as the name suggests, is a deep dive into the latest content creation technology.

While Inter BEE is concerned more with the capture and communication of media, like cameras, servers, and transmission equipment as broad examples, Digital Contents EXPO is focused on the creation of media. It’s where you’ll find the latest in virtual reality, 3D, CGI, AI and even drone technology.

ATTO, of course, is involved on both sides. Keep an eye out for ATTO products if you’re there as ATTO is being featured in a number of live demos throughout the entire show.

Capturing, creating and communicating digital content requires robust, reliable connectivity, and we are experts in providing high performance storage and network connectivity for critical and demanding environments like these. Inter BEE is an excellent opportunity for ATTO to interact personally with media professionals on the other side of the globe and that’s why we’ve been going for over a decade.

News out of Inter BEE 2018 should be very interesting, as there will be a push to promote 4K/8K satellite broadcasting, which is due to start in December this year in Japan. There will also be a heavy emphasis on fifth generation mobile communications systems, otherwise known as 5G, for the Media and Entertainment industry.

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