Partner Spotlight - Avid Technology

Partner Spotlight - Avid Technology

Jan 12, 2021


In the world of media production and content creation, few companies have made an impact as significant as Avid. 30 years ago, Avid introduced their revolutionary nonlinear editor which digitized the video editing process and forever changed the way movies, television shows and other video content are made.

Today, Avid is reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing and monetizing film, television and music. More than a million users and thousands of media enterprises use Avid tools and platforms to deliver a wide array of content enjoyed by countless people every day.

The partnership between ATTO and Avid goes back very nearly to the beginnings of both companies. While Avid was revolutionizing the video editing paradigm, ATTO was developing the technologies to help make the digital media revolution happen.

With such deep roots together, it’s no wonder that ATTO has certified 10Gb and 40Gb Ethernet connectivity solutions for one of Avid’s core products, Avid NEXIS® shared storage. Avid NEXIS connected to clients via ATTO ThunderLink® Thunderbolt™ and ATTO FastFrame™ Smart Ethernet adapters allows users to work at higher resolutions and edit more streams of SD, HD and 4K video, ensuring best-in-industry data transfers for high-bandwidth applications.

We have also worked with Avid on our upcoming version 2.1 release of ATTO 360 Tuning, Monitoring and Analytics Software. Avid users using ATTO Ethernet hardware for their storage connectivity are in for a treat!

Our high-performance, purpose-made network and storage connectivity products will enhance any Avid content creation solution and are not limited to NEXIS. ATTO network and storage connectivity products are uniquely positioned to noticeably enhance workflows built on Avid products by maximizing the performance of storage connections.

ATTO Ethernet Thunderbolt adapters and Smart Network Interface Cards lets customers easily incorporate workstations in high-performance editing environments that use Avid’s industry-leading solutions like Media Composer®, Pro Tools®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™.

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