Mar 03, 2020
Partner Spotlight - Avid Technology
In the world of media production and content creation, few companies have made an impact as significant as Avid. 30 years ago, Avid introduced their revolutionary nonlinear editor which digitized the video editing process and forever changed the way movies, television shows and other video content are made.
Today, Avid is reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing and monetizing film, television and music. More than a million users and thousands of media enterprises use Avid tools and platforms to deliver a wide array of content enjoyed by countless people every day.
The partnership between ATTO and Avid goes back very nearly to the beginnings of both companies. While Avid was revolutionizing the video editing paradigm, ATTO was developing the technologies to help make the digital media revolution happen.
With such deep roots together, it’s no wonder that ATTO has certified 10Gb and 40Gb Ethernet connectivity solutions for one of Avid’s core products, Avid NEXIS® shared storage. Avid NEXIS connected to clients via ATTO ThunderLink® Thunderbolt™ and FastFrame™ Ethernet adapters allow users to work at higher resolutions and edit more streams of SD, HD and 4K video, ensuring best-in-industry data transfers for high-bandwidth applications. Complete details are available in this solution guide.
What ATTO does for Avid NEXIS workflows, we do with all of Avid’s content creation solutions. ATTO network and storage connectivity products are uniquely positioned to noticeably enhance workflows built on Avid products by maximizing the performance of storage connections.
Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™.
You’ll find ATTO and Avid working together at Avid CONNECT, April 17-18 at Wynn Las Vegas where our technology will power several workshops. We’ll share our expertise of Avid products and media connectivity before the workshops and at our booth. For more information and to schedule a meeting, visit our Avid Connect event page.
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