Partner Spotlight: Global Distribution

Partner Spotlight: Global Distribution

Oct 07, 2021


Global Distribution is a specialist distributor and manufacturer of digital content creation, storage, management, archival and display solutions for media and enterprise applications. They are also the parent company of Symply, a developer of high-speed digital storage solutions, designed for media professionals.

Founded in 1995, the Global Distribution Group has its headquarters in the historic university city of Cambridge, England adjacent to the Cambridge Science Park. In 2015 Global opened local offices in Stockholm, Sweden and Munich, Germany and in 2017 opened offices in Culver City, California to service North America and Canada. Today they sell to over 70 countries through an extensive worldwide reseller network.

Their business model is unique, offering a creative and personal approach to the distribution of technology to content-rich industries across the world. Each office includes demo, training, and meeting facilities allowing them to hold training and educational events in locations convenient to their customers.

In 2018, Global acquired Symply, Inc., a leading designer and manufacturer of high-performance storage solutions for collaborative workflows. The move combined the innovative customer-centric solutions developed by Symply with Global’s longevity and presence as a specialist distributor in the media and entertainment industry.

ATTO Technology and Global teamed together in 2002, with Global becoming ATTO’s distributor in the EMEA region. Global provides a complete ATTO inventory to compliment products from partners like Quantum Corp., Tiger Technology, Infortrend and, of course, Symply. Global Distribution has been a tremendous help with our growth in Europe, not only with product distribution but also in industry education and marketing efforts.

Our partnership doesn’t stop at distribution as both companies share industry education and marketing efforts. At events and tradeshows worldwide you would often find ATTO with Global in the same space. Most recently, Symply released SymplyFIRST, an innovative new product family that redefines capabilities and introduces a whole new level of ease-of-use for the most common media workflow problems in which ATTO plays a part.

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