Apple's annual Worldwide Developers Conference, or WWDC, is coming up soon. It’s become the tradition for Apple® to announce new versions of operating systems at WWDC and the expectations for 2022 are no different with macOS® 13 on the horizon.

Thanks to modern technology, working from practically wherever is a part of everyday reality. No matter the environment, the simplest connectivity solution for content makers is to use an ATTO ThunderLink® Thunderbolt™ adapter.

While network-attached storage has many benefits, adopting Ethernet storage for media and entertainment workflows is not an easy process. There are a great many barriers, incidents and accidents that can happen along the way which can delay projects and prevent content creators from doing the work they love. ATTO 360 v4 lets users instantly tune performance to their desired workflow using specially developed profiles which include custom profiles.

Our latest collaboration with the Dell OneFS™ storage team includes a custom installer that lets ATTO FastFrame™ SmartNIC users configure their clients instantly for NFS over RDMA transfers to OneFS storage. This reduces the complexity of setting up these clients and allows users to start working on their projects faster than ever before while eliminating costly downtime.

Thanks to our production team’s careful planning and diligent management of resources, we have stock on hand that is ready to ship! Contact your favorite distributor, use our online webstore or contact our sales team to take advantage of our healthy inventory levels!

Not much longer before we all gather in Las Vegas for five days for NAB Show 2022! You can feel the excitement steadily growing as the industry looks forward to once again meeting in person at the Las Vegas Convention Center from April 23 – 27. ATTO will be at booth N4814.

ATTO and Dell have been working together going back into the 1990’s, combining engineering knowledge and our expert technical teams to provide complete workflow solutions for a variety of use cases. ATTO products are certification tested with joint solutions listed on the ATTO Dell Technologies Solutions page.

ATTO Technology has been at the forefront of connectivity technology for over 33 years and, without a doubt, a major factor in our success has been our partnerships. We’d like to thank all of our partners over the years for their friendship and support! One of our longer-term partners has been Facilis Technology, a true innovator in storage solutions.

We’re looking forward to meeting with our customers and partners live and in-person once again at NAB! Talk to us about our extensive line of network and storage connectivity products at booth N4814 in the Las Vegas Convention Center from April 23 - 27, 2022. Appointments with ATTO at NAB 2022 can be set up now using the contact form on www.atto.com/tradeshow/NAB-2022/. Hurry! Get a free Exhibits Pass if you register with code LV82849 before March 24.

Yesterday, Apple® released an entirely new Mac desktop, the Apple Mac® Studio. Featuring a choice of either M1 Max or the all-new M1 Ultra processors, it packs amazing performance specifications with extensive connectivity. ATTO ThunderLink® Thunderbolt™ adapters are perfect companions to the new Mac Studio.

Latency is defined as the time between a request and a response. In a storage system, it is the time from when a host application issues a request to the time an HBA or network card returns a response from the storage system. ATTO Advanced Data Streaming™ (ADS) Technology is a proprietary technology built into ATTO host adapters that is designed to manage latency in high-bandwidth work environments.

The COVID 19 pandemic created one of the most challenging business environments in modern times. To help our channel partners weather the storm, ATTO made more marketing dollars available and shared how others were finding success with creative marketing.

You most likely have a newer workstation or are thinking about one because the workstation is central to media workflows. Indeed, it is often times the element of a production environment that is upgraded first. Late model PC workstations and all Apple® products all have Thunderbolt™ 3 connectivity.

We’re back in the office ready to take on 2022! It’s an exciting time right now for storage and network connectivity. The latest technologies such as NVMe, RDMA, PCIe 4.0, and Gen7 Fibre Channel will feature prominently in new and interesting solutions that enhance workflows of all types.

The importance of being able to connect to SAS tape libraries over Ethernet cannot be overstated. ATTO XstreamCORE® ET 8200 makes it possible to share SAS drive via 40Gb Ethernet, expanding your backup possibilities tremendously.

ComLine GmbH is a hardware, software and solution distributor headquartered in Flensburg, Germany, that combines a high degree of professional expertise and outstanding market knowledge with the great personal commitment. They represent many top IT brands and provide solutions basic small and medium business storage to specialized video production environments.

As we ring in the new year, we reflect on how far we have come, celebrate our achievements in the last year, and set new goals in our personal and professional lives to pursue over the coming year. To achieve those goals we need to make sure the tools we use are ready to help us move forward.

It’s no secret video surveillance has increased dramatically over the past decade and everyone knows that even the most modest video takes up a lot of storage. So how is all of this video footage being stored? Not all video surveillance content and data need to be stored indefinitely, but when it does tape’s linear format, large capacity, long-term resiliency and low cost make it an especially practical solution.

According to a survey of IT decision-makers from across the UK and Germany, organizations adopting NVMe storage currently face two main challenges: scalability and cost. In addition, the respondents indicated that irrespective of their industry, they still need NVMe to offer greater flexibility, manageability, and affordability.

When Apple® released macOS® 12 Monterey, we were ready! All ATTO adapters, software, and utilities have been tested and are already validated with Monterey. The tests were passed on both M1 and Intel®-based Apple machines.

We’re pleased to officially announce our support for LTO-9 tape technology across our product lines. LTO-9 technology improves upon the prior generation with more storage capacity and transfer speed. ATTO supports backup and archive processes end-to-end with a full range of connectivity solutions for every environment

Even though there were two major operating system releases recently, we were prepared for both! In addition to macOS® 12, ATTO supports Microsoft® Windows® 11 across our line of network and storage connectivity products.

Did you know the next generation of SAS adapters are here now and are available to all of our customers? They are! ATTO ExpressSAS® GT PCIe 4.0 12Gb/s SAS/SATA family of host bus adapters offer the fastest available connection to direct-attached SAS or SATA storage.

While backup involves many different criteria, media type and location are the primary considerations. ATTO XstreamCORE® intelligent Bridges enhance the advantage SAS tape has and add capabilities that make tape a much more compelling solution.

Global Distribution is a specialist distributor and manufacturer of digital content creation, storage, management, archival and display solutions for media and enterprise applications. They are also the parent company of Symply, a developer of high-speed digital storage solutions, designed for media professionals.

Part five is the last of a multi-part series that describes the impetus and technology behind ATTO SiliconDisk RAM-based storage appliance. For more details, visit https://www.atto.com/products/silicondisk. Industry analysts and companies in the vanguard of enterprise architecture development have recognized the performance gap between system memory and storage is growing.

As Halloween approaches, we thought it’d be fun to gather around the glow of your computer monitor and share some scary stories. However, these won’t be your average ghost and werewolf stories, no, instead these will be really scary – like Scary Tape Backup Stories!

Part four of a multi-part series that describes the impetus and technology behind ATTO SiliconDisk RAM-based storage appliance. For more details, visit https://www.atto.com/products/silicondisk. ATTO SiliconDisk modernizes existing data center architectures where the gap between system RAM and storage is wide and storage is the bottleneck.

Optimizing your storage network is more popular today because of the demand for higher performance caused by unstructured data which is increasingly difficult to work with. In a network-attached Ethernet storage network, each system, whether it’s a client or a server, should be fine-tuned for your particular workflow. ATTO 360 does the fine-tuning automatically.

The Media and Entertainment industry is back and ready to tackle big projects again. Currently, the supply chain of Fibre Channel Thunderbolt™ adapters is strained. But don’t despair, ATTO Technology has your back with stock available and ready to ship! Order a ThunderLink today!

ATTO Technology completed the VMware vSAN® ReadyNode certification suite in a way never done before: an ATTO XstreamCORE® intelligent bridge was used to fully disaggregate storage from the server while using Fibre Channel as the transport protocol. Read all of the details on our Solution Page.

Part three of a multi-part series that describes the impetus and technology behind ATTO SiliconDisk RAM-based storage appliance. For more details, visit https://www.atto.com/products/silicondisk. With guaranteed latency in a shared Ethernet fabric, SiliconDisk stands well above current SSD solutions in speed and latency and will change the way enterprise architects design high-performance storage solutions.

Three out of four businesses depend on virtualization technology, with the vast majority of these using VMware ESXi™ as their primary hypervisor. For well over a decade ATTO has been optimizing storage networking and connectivity products for VMware environments.

Part two of a multi-part series that describes the impetus and technology behind ATTO SiliconDisk RAM-based storage appliance. For more details, visit https://www.atto.com/products/silicondisk. Collectively, the prevailing storage options leave a gap in the storage pyramid thereby limiting the performance of the latest data-hungry applications.

The need to have access to scalable storage has extended to workflows with the latest mobile and desktop workstations equipped with Thunderbolt™ ports for access to external storage. Building on a history of Thunderbolt development and SAS/SATA protocol knowledge, ATTO ThunderLink® SH 3128 acts as an adapter for Thunderbolt 3 to 12Gb SAS/SATA.

A couple of weeks ago I had the privilege to participate in one of the BAM Live sessions held by the International Trade Association for Broadcast and Media Technology (IABM). This session was moderated by Stan Moote, CTO IABM and Thomas Burns CTO for  M&E at Dell. Stan and Tom are both highly respected industry veterans and Tom calls it an honor and to have presented with them.

Part one of a multi-part series that describes the impetus and technology behind ATTO SiliconDisk RAM-based storage appliance. For more details, visit https://www.atto.com/products/silicondisk. The prevailing storage options leave a gap in the storage pyramid thereby limiting the performance of the latest data-intensive applications like real-time data analytics, artificial intelligence, large-scale data processing and similar applications.

ATTO has supported the Apple community with connectivity innovations for over 30 years and, just like with Big Sur and all past macOS® versions, we will be ready with support for Monterey when it is released. See all of our Apple solutions: https://www.atto.com/solutions/partner/apple

Apple and ATTO share a similar origin story. Both companies were started by a duo with a vision who took a chance and started building products in their homes. ATTO has been creating storage connectivity solutions for the Mac® market for three decades and has the broadest portfolio of Mac-ready adapters providing the Apple Mac Pro®, Mac Studio and macOS® Monterey with Thunderbolt™, Ethernet, Fibre Channel and SAS/SATA connectivity.

You may have noticed the term “Smart NIC” while searching around for Ethernet cards. If you wonder what a Smart NIC is, it’s any network interface card with an Ethernet Controller chip that can handle operations that a CPU (central processing unit) would normally have to handle. While that sounds interesting, it doesn’t explain what makes it smart and why the distinction is important.

The new 2021 iMac boasts a sleek new design with 4.5K Retina display, professional audio quality and two Thunderbolt™3 ports to provide key connectivity. ATTO has a complete line of Thunderbolt™ adapters across Fibre Channel, Ethernet and SAS/SATA protocols that provide essential high-performance connectivity between storage and networks and all of Apple’s Mac platforms, including the new the iMac.

Have you ever wondered how ATTO XstreamCORE® does the phenomenal things it does? What’s so extreme about this intelligent bridge? The answer, of course, comes down to the CORE technology deep at the heart of each ATTO XstreamCORE intelligent bridge. More specifically, we’re referring to the ATTO xCORE™ Data Acceleration Engine.

When it comes to Ethernet, not all Ethernet interfaces are the same. If performance is a priority in your workflow then you need to carefully consider your network architecture. Any old NIC just doesn’t cut it and indeed whatever you’re using now could be creating a performance bottleneck. ATTO FastFrame™ 3 Smart Ethernet NICs are engineered to be the highest performing Ethernet cards you can buy.

Software RAID has become the popular choice in today’s market, nearly meeting hardware RAID’s performance with far less cost. ATTO Power Center Pro is a software interface built into ATTO 12 Gb/s ExpressSAS® SAS/SATA HBAs and ATTO ThunderLink® Thunderbolt™ adapters. It adds RAID functionality, protection and performance without the need or cost of additional hardware RAID components.

The biggest advantage to upgrading to PCIe 4 over previous generations is speed. PCIe Gen 4 technology doubles its available data transfer rate over the previous generation. ATTO Technology supports PCIe 4 across its product lines. ATTO Celerity™ 32Gb Gen 7 Fibre Channel Host Bus Adapters (HBAs) and ATTO ExpressSAS® SAS HBAs are available by contacting ATTO.

Ten years ago, Intel® commercially launched Thunderbolt technology in collaboration with Apple, changing forever the way consumers look at input/output on their computers and devices. However, Thunderbolt™ is only one in a long list of innovations from a company whose name is synonymous with "CPU".

QSAN Technology Inc. is a technology company founded in 2004 which initially was focused on developing RAID controllers for IP-based storage area networks (SANs) for small and medium businesses. Just this past January, QSAN and ATTO jointly announced that ATTO Celerity™ 32Gb Gen 6 Fibre Channel HBAs and ATTO FastFrame™ 25GbE Smart NICs have been certified for use across all QSAN product categories.

The evolution of the storage infrastructure has reached a new inflection point with the introduction of flash technology. By utilizing a purpose-built, lossless fabric, a Fibre Channel-based storage area network (SAN) is still the best way to unleash the power of flash storage and deliver the best performance for mission-critical, latency-sensitive applications.

Storage server solution developers often struggle with a lack of complete control and flexibility in creating capabilities that differentiate their products. Easy-to-build, quick-to-market differentiated high-performance storage solutions that save customers money can be a reality for OEMs, solution architects, and storage developers. The key is the custom ATTO Target Mode Driver controlling ATTO ExpressSAS® HBAs and ATTO Celerity™ Fibre Channel HBAs.

ATTO 360™ Tuning, Monitoring and Analytics Software version 2.1 has arrived! ATTO 360 v2.1 is a substantial update that introduces two brand-new tuning profiles for Avid NEXIS® storage platforms and Autodesk® Flame® 3D visual effects finishing software. These profiles were developed in conjunction with Avid and Autodesk while each company was certifying ATTO Ethernet products.

ATTO FastFrame™ N352 50GbE Smart Ethernet Adapters have been certified for use with Autodesk® Flame® on HP Z8 and Dell 7920 platforms. With this certification, FastFrame N342 joins ATTO Celerity™ 16Gb Fibre Channel HBAs and ATTO FastFrame NQ42 40GbE Smart NICs on the list of certified hardware for Autodesk Flame 2021.

The importance of being able to connect to SAS tape libraries over Ethernet cannot be overstated. ATTO XstreamCORE® ET 8200 makes it possible to share SAS drive via 40Gb Ethernet, expanding your backup possibilities tremendously. Attend our event to learn more.

Autodesk, the doyen of computer-aided design, was founded in 1982 which was also the year AutoCAD® was first released. AutoCAD was designed to run on 8-bit and 16-bit microcomputers, machines we would recognize today as “PCs”. ATTO and Autodesk have worked together over the past two decades to help Autodesk customers architect the best platforms for Autodesk software and workflows.

ATTO Disk Benchmark™, one of the most popular benchmarking utilities ever published, is celebrating its 25th birthday this year! Disk Benchmark is an industry-standard benchmark for disk performance used by drive manufacturers, system builders, end users and industry media as a reliable measure of storage performance.

In the world of media production and content creation, few companies have made an impact as significant as Avid. ATTO Ethernet Thunderbolt adapters and Smart Network Interface Cards lets customers easily incorporate workstations in high-performance editing environments that use Avid’s industry-leading products.

Media production professionals using or considering Avid storage solutions should keep in mind connectivity is critical to performance. ATTO FastFrame™ N312, N322, N352 Ethernet Adapters, and ATTO ThunderLink® N3 3102 and NS 3252 Thunderbolt™ 3 adapters are certified for use with Avid NEXIS® and Avid NEXIS Pro collaborative shared storage solutions.

VMware vSAN® users are always looking for options to architect storage to meet their particular needs which includes expanding storage capacity outside the server by taking advantage of disaggregated solutions. ATTO XstreamCORE® intelligent bridges will allow admins to grow and deploy storage as they need to.

Apple and ATTO share a similar origin story. Both companies were started by a duo with a vision who took a chance and started building products in their homes. ATTO has been creating storage connectivity solutions for the Mac market for three decades.

Get the fastest available connection to direct-attached SAS or SATA storage with our new family of ATTO ExpressSAS® 12Gb/s SAS GT Model host bus adapters (HBAs). Featuring PCI Express 4.0 compatibility, ATTO PowerCenter Pro and ATTO Advanced Data Streaming (ADS™) Technology, ExpressSAS 12Gb/s HBAs are available with a wide selection of port options to cover every environment and workflow.

On November 12, Apple® released the latest version of macOS®. macOS 11 Big Sur is the most significant upgrade to the popular operating system since the introduction of Mac® OS X in 2001. ATTO Technology supplies the connectivity purpose-made for Mac users.

How do you make your storage solution rise above the rest and make a profit? ATTO Technology can help you differentiate your product with high-performance and painless integration with our HBAs and ATTO Target Mode Driver Software Development Kit.

ATTO is very excited to announce the immediate availability of ATTO 360™ Tuning, Monitoring and Analytics Software version 2.0. Version 2.0 is the largest update yet to ATTO 360 with a brand-new feature, ATTO 360°View, and introduces the new ATTO Ethernet Suite installer.

When designing new, high-performance storage solutions, you need to factor in the connectivity as much as the storage medium and processing hardware. If storage connectivity is outside of your core expertise, you don’t have to compromise this critical component of your new or upgraded product. You can partner with ATTO Technology.

ATTO Technology has recently unveiled the newest addition to our product family, ATTO SiliconDisk™, a no-compromise storage solution that combines cutting-edge speed and performance with the flexibility of legacy storage technologies. ATTO SiliconDisk is a scalable, state-of-the-art NVMe storage product that is 100 times faster than flash-based storage solutions with much lower latency and can be distributed and shared.

For over 30 years, ATTO Technology has been an innovator in network and storage connectivity. In that time, we have forged many alliances and partnerships with leading companies throughout the high-tech community. This month we’re going to thank our partners all at once and talk about what makes a great partner.

The Apple Mac mini® and prior generation Apple Mac Pro® rely on Thunderbolt™ ports for high-performance expansion. Beyond adding or upgrading storage and GPU capabilities, what else can you do with a Mac’s Thunderbolt port? You can virtualize it!

ATTO Technology has launched a VMworld 2020 event page with our latest connectivity solutions for VMware and other virtualized architectures. This information-packed page features our groundbreaking method of VMware vSAN® storage disaggregation.

ATTO Technology completed the VMware vSAN® ReadyNode certification suite in a way never done before: An ATTO XstreamCORE® intelligent bridge was used to fully disaggregate storage from the server while using Fibre Channel as the transport protocol. Read all of the details on our Solution Page.

Three out of four businesses depend on virtualization technology, with the vast majority of these using VMware ESXi™ as their primary hypervisor. For well over a decade ATTO has been optimizing storage networking and connectivity products for VMware environments.

Learn all you need to know about ATTO XstreamCORE® intelligent bridges September 2, 2020, 9:00 AM EST (2:00 PM BST). Sign up today to reserve your slot! XstreamCORE - Technical Review

ATTO and Dell have been working together going back into the 1990s, combining engineering knowledge and our expert technical teams to provide complete workflow solutions for a variety of use cases. For IBC 2020, ATTO will join Dell September 9, 10:00 AM EDT (3:00 PM BST), in a Dell Technologies IBC roundtable event called “Media Industry Innovation: How Leading Companies - Large and Small – Are Deriving Value from Technology”.

The new, third-generation Apple Mac Pro® is among the most powerful workstations available for content creation. Thanks to the PCIe slots in the Mac Pro, users can install ATTO Celerity™ Fibre Channel quad-channel HBAs to utilize as much bandwidth as possible from network storage connections and feed the Mac Pro all of the data it can handle.

In June, ATTO released a new version of ATTO 360™ Tuning, Monitoring and Analytics Software. ATTO 360 version 1.2 introduces seven custom tuning and optimization profiles for Dell Isilon™ and PowerScale™ nodes running Dell Technologies OneFS™ file system. We’re gearing up to release a significant update to ATTO 360 very soon, bringing it up to version 2.0.

ATTO Technology has launched an IBC Showcase 2020 event page with our latest connectivity solutions for media professionals. We’ll unveil new features and other updates to ATTO 360™ Tuning, Monitoring, and Analytics software the week of Sept. 8-11, 2020, and appear on a Dell IBC roundtable Sept. 9.

Recently, ATTO released a new version of ATTO 360™ Tuning, Monitoring and Analytics Software. ATTO 360 version 1.2 introduces seven custom tuning and optimization profiles for Dell Isilon™ and PowerScale™ nodes running Dell Technologies OneFS™ file system.

ATTO and NetApp collaborated to find the best way to address these challenges to media workflows. The result was published in “Increased Streaming Capacity Solutions for Media and Entertainment”, a Solution Brief available on our website.

Qumulo is a pioneer and leader in enterprise hybrid cloud file storage. Their popular file system software runs on industry-standard hardware or natively in the cloud. The software provides real-time visibility, scale and control of data across on-prem and the cloud with real-time analytics that increase storage efficiency.

ATTO Celerity™ HBAs, ATTO XstreamCORE® intelligent bridges, ATTO ThunderLink® Thunderbolt™ adapters, and other Fibre Channel products are backed by more than 30 years of storage connectivity innovation. We support the leading operating system platforms and thoroughly test for interoperability with major third-party hardware and software vendors.

Spectra Logic develops data storage and data management solutions that address the challenge of digital preservation in the face of exponential data growth. This year they are celebrating 40 years of dedication to storage innovation and the global adoption of Spectra Logic solutions by industry leaders across multiple markets.

Get to know our product line! This month we’re featuring ATTO Celerity™ Fibre Channel host bus adapters and ATTO XstreamCORE® intelligent bridges. Did you know there is a new video on our YouTube page showing our 32Gb Fibre Channel Virtual NAB 2020 Demo featuring the 2019 Apple Mac Pro®? Did you know ATTO XstreamCORE intelligent bridges enable the addition of direct-attached SAS tape to shared Ethernet networks?

ATTO Technology will be joining software-defined storage pioneer DataCore Software for their SDS Experts 2020 Channel Conference, July 9, 2020. This virtual conference and exhibition is open to DataCore partners 10:00 AM – 4:30 PM BST (5:00 AM – 11:30 AM EST), and will feature other high-profile companies like Intel, Western Digital and Lenovo.

ATTO and Hewlett Packard Enterprise (HPE) have teamed up to offer those in the market for an archive solution some exceptionally versatile options. By combining ATTO XstreamCORE® ET 8200 intelligent Bridges with HPE StoreEver MSL SAS LTO Tape Libraries, archives can be shared over Ethernet, paving the way for new architecture and workflow possibilities.

David Hitz, James Lau, and Michael Malcolm founded Network Appliance, Inc in 1992. Today, we refer to this company as simply NetApp™. By working with NetApp, ATTO enables customers to optimize their IT infrastructure, investments, deploy new capabilities, and accelerate time to market.

ATTO and software-defined storage pioneer DataCore Software are offering a combined solution featuring ATTO XstreamCORE® intelligent bridges and DataCore software-defined storage solutions. Learn more June 16 during this webinar: https://www.brighttalk.com/webcast/11531/412842

Post-production professionals working from home do not have to compromise their workflow. Achieve at home the speed and reliability you get at the studio with ATTO Thunderbolt™ 3 adapters powering the connectivity between your storage and workstation.

ATTO will be participating in NAB Show Express, May 13-14. NAB Show Express is the National Association of Broadcasters’ official online event in place of the canceled Las Vegas NAB Show. Visit our NAB Show Express page and don’t forget to register!

While we miss meeting our customers, partners and industry friends in person, thankfully technology allows us to meet virtually! We have recently participated in several online events and have posted them to YouTube for those who missed them or would like to watch them again.

Considered a pioneer in software-defined storage, DataCore® Software of Fort Lauderdale, Florida, was founded in 1998 by George Teixeira and Ziya Aral. Their vision was that all storage should be pooled together, available over a network and that it should be hardware and software agnostic.

Thanks to CRN for naming us the #3 "20 Coolest Component Vendors" in their The 2020 CRN Storage 100! The ATTO Team is very humbled. 

In 1939 college friends Bill Hewlett and Dave Packard started a company in a garage in Palo Alto, California. They named their company Hewlett-Packard, the order of their last names determined by a draw of a straw. ATTO and HPE have worked together in many ways over the years on technology solutions, product testing and certifications.

While we may not be able to meet in Las Vegas this year, join ATTO at NAB Show Express on May 13th and 14th.The next best thing to a real tradeshow, we'll have demos showing the impressive performance of our Ethernet and Fibre Channel products, and much more!

If you’re not following ATTO Technology on social media, you’re missing out! We’ve shared some exciting information, and our team is breaking out with fun video from their home offices.

First released for macOS®, ATTO 360™ Tuning, Monitoring and Analytics Software is now available for Windows® and Linux®. It’s free and can be downloaded directly from our website. ATTO 360 is a tool for optimizing and maintaining Ethernet networks, perfect for users of all levels, at home, the office or in the server room.

I am sure many of you have adjusted your daily lives to help minimize the spread of COVID-19. ATTO is no different. The health and safety of our employees, customers and vendors are our top concerns. Yet, in the face of these challenges, we remain open for business.

Each year we look forward to meeting with our customers and partners at Avid Connect, Dell Technologies World and NAB in Las Vegas but we also strongly support the decisions to cancel these shows this year as a protective measure against the spread of COVID-19. We will be providing more information regarding our plans to engage our community through alternative mediums including virtual online events along with our industry partners who had plans to attend this year.

After much deliberation, ATTO has made the difficult decision to withdraw from NAB for this year. The health and well-being of our customers, partners, employees, and the overall community is our top priority.

Check back to our NAB Show webpage oftenat https://www.atto.com/tradeshow/nab-2020, as we will provide information concerning our plans to engage the NAB community through alternative means, including virtual online events with our industry partners who also made the difficult decision not to attend this year.

In the world of media production and content creation, few companies have made an impact as significant as Avid. 30 years ago, Avid introduced their revolutionary nonlinear editor which digitized the video editing process and forever changed the way movies, television shows and other video content are made.

With storage solutions, like any other IT product, excessive support calls, returns and repairs can quickly eat into a manufacturer’s resources. This is why quality design, components, software, and function are all critical factors when putting a storage solution on the market.

ATTO is excited to announce "ATTOchievements"! It’s a multi-level program that recognizes ATTO Accelerate Partners at the Certified and Professional levels whose sales and co-marketing activities have exceeded performance expectations. There are three ATTOchievement awards partners can strive for.

Ever wonder what the “EMC” stood for in Dell EMC? Read on, inquisitive one, as we talk about this month’s ATTO Partner Spotlight subject, Dell EMC. The relationship between Dell and EMC accelerated in 2001 when they announced a five-year sales partnership, but it would take another fourteen years before Dell and EMC would joined together permanently, creating the business groups we know today.